It’s Not About Product Features; It’s About the Benefits It Offers Customers. Ever noticed that great products often sell without explaining every technical detail? That’s not because customers don’t...
Performance Today Requires More Than Metrics, It Requires Meaning In 2026, organizations that rely on spreadsheets and financials alone will struggle to remain competitive. Today’s volatile markets, remote work...
Nigeria, like many other countries, is experiencing inflation, which poses significant challenges for startups. Inflation leads to rising costs of goods and services, reduced consumer purchasing power, and increased...
i) Drucker, P. F. (1999). Management challenges for the 21st century. Harper Business. ii) Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and development. Prentice-Hall....
References Clark, R. C., & Mayer, R. E. (2016). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning. John Wiley & Sons. Day,...
References: Budhwar, P. S., & Debrah, Y. A. (2013). Human resource management in developing countries. Routledge. Chang, V., Walters, R. J., Wills, G., & Brooks, L. (2019). The role...
Manpower outsourcing has evolved beyond being solely a cost-saving measure for businesses. While reducing expenses remains a significant benefit, the true return on investment (ROI) of outsourcing extends to...
Improving Waste Management in Nigeria Not too long ago, the most densely populated state in Nigeria, Lagos State banned the use of Styrofoam owing to the extent of waste...
We have two types of Product knowledge. Factual Product Knowledge is the objective information about the product which includes the product’s features, specifications, price, availability, etc. Factual product knowledge...
Having good product knowledge will not only ensure that an organization provides excellent products/services, but it will also improve customer satisfaction, increase sales, build brand image, and boost employee...
