MAY (7th-8th)
KEY LEARNING OBJECTIVES
At the end of the training, participants will be able to:
- Create and/or improve a strategy for measuring and improving digital media effectiveness
- Review current approaches and identify areas for improving performance
- Use Search Engine Optimization (SEO)
- Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
- Understand Social media marketing tips and tools for Facebook, Twitter, Instagram, Blogging, etc.
- Understand online advertising including ad networks and behavioral targeting
- Optimize website and blog content and copy
- Digital Marketing Strategy and Planning
TARGET PARTICIPANTS
- Program Managers
- Portfolio Managers
- Project Managers
- IT Staff
- SEO managers
Course Duration: 2 Days
Course Fee: N 64,000.00
