Premise
This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the sessions offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling participants to leave with solid hands-on knowledge that they can implement immediately upon thier return to the office
Key Learning Objectives
At the end of the training, participants will be able to:
- Create and/or improve a strategy for measuring and improving digital media effectiveness
- Review current approaches and identify areas for improving performance
- Use Search Engine Optimization (SEO)
- Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
- Understand Social media marketing tips and tools for Facebook, Twitter, Instagram, Blogging, etc.
- Understand online advertising including ad networks and behavioral targeting
- Optimize website and blog content and copy
- Digital Marketing Strategy and Planning
Course Content
- Digital Marketing Overview
- SEO – Search Engine Optimization
- Google AdWords – Search Engine Marketing | Display Advertising
- Google My Businesss – Connecting your business with local customers
- Inbound Digital Marketing Concepts and Implementation
- Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
- Video Marketing – YouTube
- Facebook & LinkedIn Advertising
- Google Analytics – Track your success
Course Duration: 2 Days
