SALES AND MARKETING MANAGEMENT PROGRAM

SALES AND MARKETING MANAGEMENT PROGRAM

Premise

The 21^st Century customer is increasingly more sophisticated,not only to do they have greater choice they have more experience.

Selling strategically requires a lot of experience, thought and expertise. A marketing or sales person is constantly challenged to find new and innovative ways to meet client experience. Building enduring relationship with clients is fundamental to future revenue. This training has been designed to equip participants with requisite skills for successful sales and marketing.

KEY LEARNING OBJECTIVES

At the end of this training participants will be able to:

• Understand new business growth as a strategy
• Identify sources of a new business
• Know how to prospect
• Identify the main obstacles that can block sales
• Understand a range of sales techniques from preparing a proposal to handling objectives

COURSE CONTENT

• how to obtain market information
• identifying prospects
• positioning your product/ service
• writing a business plan
• writing a proposal
• managing and increasing your clientele
• the sales process
• analyzing customers needs and buying signals
• selling value – communicating effectively
• online marketing

METHODOLOGY

• case studies
• interactive sessions
• videos
• exercises

BENEFITS OF ATTENDING THE PROGRAM

• training materials for further reading
• cross learning
• networking opportunities
• a working understanding/ knowledge of sales and marketing
• registration in CREM alumni

DATE:                    31^ST JULY 2019

TIME:                    9AM – 3PM

VENUE:                3 TINA CHRIS STREET BESIDE EJIGBO MINI STADIUM, EJIGBO LAGOS

COURSE FEE:      N 5000.00 PER PARTICIPANT