Businesses are increasingly recognising the complete experience enjoyed or endured by their customers is critical to customer retention, profitability and growth. Organisations invest heavily to develop and deliver quality...
The primary purpose of any business is to create and keep customers. Delivering a valuable and differentiated experience for customers is essential for any company strategy for continuous service...
The primary purpose of any business is to create and keep customers. Delivering a valuable and differentiated experience for customers is essential for any company strategy for continuous service...
In the 21st century, the customer is increasingly more sophisticated. Not only do they have greater choice, but they also have greater experience. As such, sales people are constantly...
The sales force is a major growth engine for a firm, and a critical source of market feedback. Yet it is also a substantial investment — and one that...
Gaining new customers is a key part of a growing business and can also strengthen an enterprise by reducing its reliance on just one or two major customers. Winning...
This training is designed to build on the core selling skills and to introduce more advanced sales concepts. To analyse in depth how behaviour impacts on the way customers...
